Meet Beacon & Brand
Marketing rooted in hospitality, crafted with clarity. Beacon & Brand is your behind-the-scenes powerhouse for standout social media, elevated brand storytelling and growth-driven strategy.
For more than 20 years I’ve been the go-to marketer, strategist and storyteller behind the scenes of top-tier hotels and restaurants. I launched Beacon & Brand to give hospitality teams the clarity, tools and guidance they need to stand out online, drive real revenue and fall back in love with their brand. Whether you’re running a boutique hotel or a buzzing neighborhood restaurant, I’m here to help you show up with intention and make it look effortless.
This isn’t about going viral or chasing trends. It’s about strategy that feels aligned, content that converts and messaging that makes people remember you. From secret shopper audits to social media makeovers, I offer insight-backed services designed to elevate your presence and protect your bottom line. You don’t need a massive budget — you need the right direction, a clear brand voice and a partner who understands the pace of this industry.
the founder
Meet Melanie Blair—strategic thinker, storyteller and hospitality industry insider
I’ve spent the last two decades shaping the brands and stories behind some of the most respected names in hospitality. For 10 years I worked in-house leading marketing and PR for a beloved global hotel and restaurant group, then went on to lead the F&B division at an international PR firm. I’ve specialized in the travel and hospitality industry my entire career — from supporting high-profile restaurant debuts to refining brand voice and strategy, I know what drives long-term growth in this industry and what doesn’t.
I started Beacon & Brand as a way to give back to the industry that shaped me, supported me and brings joy to my life. Hospitality businesses often run on slim margins and can’t always afford the kind of strategic support used by global brands — but they deserve it. These hotels and restaurants bring color, connection and vibrancy to our communities. I created this company to make sure they have access to the tools, insights and strategy trusted by top-performing brands across the world.
As a Level 1 Sommelier and a former VP at a global PR agency, I bring an operator’s mindset, a marketer’s instinct and a hospitality lover’s heart to everything I do. Beacon & Brand is where all of that comes together.
WHAT DRIVES USRooted in hospitality, built to give back
Hospitality is more than a business — it’s the backdrop of our best memories. From the cozy corners of neighborhood cafés to the polished service of destination hotels, these spaces shape how we connect, unwind and celebrate. Beacon & Brand exists to make sure those experiences don’t go unnoticed — and neither do the teams behind them.
