A plate of fresh oysters arranged on a bed of rock salt, garnished with lemon, herbs, and served with small bowls of condiments such as vinegar and grated horseradish. A glass with ice is placed nearby.
Modern bar interior with geometric patterned tiles, metal barstools, and a countertop set with glassware. Open kitchen and bar area in the background.
Three colorful cocktails on a marble table in front of a teal cushioned background. The drinks contain ice and have decorative garnishes.

scale & level up

Hospitality Marketing made Magnetic

Beacon & Brand helps hotels, restaurants, and bars thrive with smart strategy, standout social media, and expert storytelling.


Explore the Free Strategy Library—your shortcut to smarter, stronger hospitality marketing.

Welcome to

Beacon & Brand your Hospitality Marketing Partner

With more than 20 years of global experience, Beacon & Brand was created to help hotels, restaurants, and bars show up with purpose, style, and strategy. We specialize in storytelling that connects, marketing that converts, and experiences that leave a lasting impression.

Bartender using a torch to light rosemary next to a cocktail in a glass on a wooden bar surface.
Bartender using a torch to ignite rosemary near a cocktail.

ON THE AGENDA:

01 Hospitality Marketing Strategy

From brand voice to visibility, we help hospitality businesses shine across platforms. Our strategies combine smart social media, tailored messaging, and brand strategy to turn attention into action.

02 Free and Paid Downloads

From caption kits and marketing templates to content calendars and checklists, explore our library of tools built to save time and drive results for busy hospitality pros.

03 Secret Shopper Services

Get honest, insider feedback on your hotel, restaurant or bar — plus strategic recommendations to refine and elevate the guest experience.

Let’s Work Together

Our Services

  • Three cocktails in elegant glasses on a reflective surface, with one garnished with a citrus twist.

    Social Media Strategy & Content Planning

    From content calendars to full platform strategy templates, these resources are built for hospitality teams to execute with ease.

    GET STARTED
  • Stylish bar interior with wicker lamps, wooden stools, bottle shelves, and woven chairs.

    Secret Shopper Evaluations

    We blend in like any other guest — then hand you the kind of feedback your team actually needs, plus clear steps to level up the experience.

    LEARN MORE
  • A table setting with a plate of gnocchi and vegetables in a creamy sauce, a bowl of seafood gazpacho, a glass of water with cucumber garnish, a glass of orange drink, and a fork on a napkin.

    Hospitality Marketing Tools & Templates

    From campaign planners to email templates, these done-for-you resources help you promote smarter and get results faster.

    DOWNLOAD HERE
  • Cocktail with lemon twist on table with books, "Window Bar" cover visible.

    Strategy Suite Membership (Coming Soon)

    A monthly membership built for hospitality leaders ready to level up — with expert support, smart tools and ongoing guidance to grow their business.

    Waitlist Sign-up
Assortment of colorful cocktails and drinks with garnishes, including citrus and herbs, on a dark background.

How To Get Started

  • Get insider access to tools, templates and guides created by hospitality marketing experts with 20+ years of experience. Whether you run a hotel, restaurant or bar, these resources are built to help you market smarter — no fluff, no filler.

  • Everything here is designed to save you time and take the guesswork out of your marketing. Use plug-and-play content calendars, strategy templates, campaign planners, email guides and guest experience checklists to execute with confidence — no agency required.

  • Good marketing is never one-and-done. Sign up for our email list to get first access to the Strategy Suite Membership — coming soon — and follow along on Instagram and TikTok for free tips, fresh ideas and ongoing support designed just for hotels, restaurants and bars.

TRUSTED BY OPERATORS LIKE YOU

“Creative, focused, concise and able to manage way too many projects at the same time...want to know how to achieve aggressive goals for a single or multiple concept group, work with Melanie. True hospitality marketing people are few and far between and Melanie is not only one of the true...but also one of the best I have had the pleasure of working with.”

-Eric B.

Make Your Marketing as Memorable as Your Guest Experience

Explore our Free Strategy Library for plug-and-play tools, insider tips and high-impact downloads made for busy hospitality pros. Whether you manage a boutique hotel with big personality, a restaurant that turns meals into memories or a bar that sets the tone for the night—we’ll help you market smarter and stand out where it matters most.

Explore our Hospitality Essentials

  • HOTEL CONTENT PLANNER

    Two of our most in-demand tools bundled specifically for hotel teams who want to post with more purpose and less stress. This strategic download includes:

    * A hotel content calendar featuring 24 ready-to-use post ideas built around 8 content types that drive visibility and connection

    * A brand clarity worksheet to help you define your message and align your content with the guest experience

    $29

    plan your posts
  • Bartender creating flaming cocktails in skull-shaped glasses with pineapple leaves as garnish.

    RESTAURANT & BAR CONTENT PLANNER

    Our most-downloaded tools—now bundled into one powerful starter kit. This two-part download includes:

    * A restaurant + bar content calendar with 24 high-impact post ideas built around 8 strategic content types — includes both an editable Canva version and a printable option

    * A brand clarity worksheet to help you define your message and show up online with purpose

    $29

    download now
  • Modern hotel room with white walls, bed with patterned pillows, wooden geometric wall art, black pendant lights, ceiling fan, and bench at foot of the bed.

    HOTEL SOCIAL MEDIA KIT

    A ready-to-use content system with more than 60 hotel-specific caption prompts and a customizable calendar to help you stay visible, consistent and on-brand.

    Inside you’ll find:

    * 65 high-impact captions covering guest experience, amenities, staff, seasonal moments and more

    * A fully editable Canva calendar to help you organize posts by marketing priority, audience segment and timing

    $77

    plan with purpose
  • Gourmet seafood dish with fresh vegetables on a white plate, presented on a dark wooden table.

    RESTAURANT & BAR SOCIAL MEDIA KIT

    More than 60 ready-to-use captions and a customizable calendar built to help restaurants and bars market smarter and grow their presence online.

    This digital kit includes:

    * 65 caption prompts across 8 content categories including menu highlights, promotions, guest moments and more

    * A fully editable monthly calendar in Canva to help you plan content around service flow and seasonality

    $77

    show up with strategy
  • Modern restaurant interior with wooden tables, leather booths, stylish pendant lights, and a well-stocked bar in the background.

    RESTAURANT GUEST EXPERIENCE AUDIT CHECKLIST

    Our newest free tool for hospitality pros who want to tighten up the on-site experience. This quick-hit download includes:

    * A walk-through checklist covering every stage of the guest journey — from first impressions to final touchpoints

    * A bonus cheat sheet of the top 10 red flags that frustrate guests (and how to fix them fast)

    FREE

    grab the checklist

  • HOTEL GUEST EXPERIENCE AUDIT CHECKLIST

    A streamlined checklist for hotels that want to tighten up the on-site experience. This free download includes:

    * A walk-through audit covering every stage of the guest journey — from curb appeal to checkout

    * A bonus cheat sheet of the top 10 red flags that frustrate hotel guests (and how to fix them fast)

    FREE

    audit your guest experience
  • Plate of beef tartare with egg yolk, capers, and crispy crackers on a wooden table.

    HOSPITALITY PHOTOSHOOT TOOLKIT

    Our go-to resource for planning, organizing and executing a shoot that delivers.

    This strategic download includes:

    * A Photographer Vetting Checklist, Pre-Shoot Planning Worksheet and Customizable Shot List to align your team and maximize your time

    * A Day-of Shoot Checklist, Post-Shoot Tips, Licensing & Usage Rights 101 and an Inquiry Email Template to manage the process from start to finish

    $77

    get the toolkit
  • Modern hotel lounge area with sofas, armchairs, a pool table, and dining tables; features large windows and decorative hanging lights.

    SECRET SHOPPER SERVICE

    Curious what your guests really experience? Our Secret Shopper service delivers honest, insider feedback on every touchpoint—plus a detailed evaluation and strategic recommendations tailored to your space. We assess your service, flow and brand impression with a trained hospitality expert’s eye.

    Whether you're running a boutique hotel, restaurant or bar, we’ll uncover opportunities you may not see from the inside.

    CUSTOM QUOTE

    learn more
Tablet displaying the text 'Hospitality Marketing Insiders' from a downloadable marketing toolkit above two cocktails on a round table.